Each member of our team at Adam Sign Service and Repair understands the importance of good signage. Without clear, eye-catching signs, people wouldn’t be able to find your business or locate the items they need inside your store.
If you are looking to upgrade your current signage, we encourage you to turn to our team to take advantage of our custom lettering services. In this article, we’ll go over a few reasons why we encourage you to use custom lettering in your signs.
- Branding – Using custom lettering in your company signage is a great way to establish and reinforce your own unique brand. Our team can work with you to design signs that match the font, color scheme, and other iconography of your brand. Once your new custom signs are installed, your business will look more cohesive and unified.
- First Impressions – Custom lettering can help improve your customers’ first impressions of your business. Most people are unlikely to notice generic signs beyond reading them for information, but signs that feature unique, one-of-a-kind styles will be more likely to stick in their minds.
- Novelty – You can also use signs with custom lettering to give your business and brand a new look. People crave novelty, and changing the appearance of your business every so often is a good way to create novelty to draw in new customers and encourage established customers to return. Even something as simple as replacing your signs with custom ones can attract a wave of new business.